Santuri East Africa - Identity | Community | Innovation

From the blog

Santuri kicks off the ‘Nyaya’ Project in Bagamoyo, Tanzania

Msafiri Zawose

Santuri is delighted to announce the beginning of a new project, thanks to the support of Pro Helvetia and the Swiss Agency for Development and Cooperation (SDC).



Photo by Jude Clark, Sept 2015


Firstly, a bit of background to the project:


After almost three years working around the region, Santuri East Africa recognizes various issues facing the music sector and its relationship to global networks. Artists that have a traditional or locally influenced musical identity generally struggle to find audiences and opportunities outside of a very small circle, and if they receive any attention at all, it’s as a part of a reductive and exoticised  ‘world music’ scene.  With the launch of this new project, Santuri East Africa will examine this issue through an innovative approach of research and data collection, alongside a case study involving a recording project to be undertaken in Bagamoyo, Tanzania – hosted by Art Promoters Foundation. Alongside a major release, this will also involve the development of a remix package, live event and cultural exchange component, designed to inform a practical and user friendly information resource for artists active in the region.

The research component will be undertaken periodically over a number of months beginning in August 2016, to be completed in early 2017. It will focus on interviews and research involving key artists, cultural curators, record labels, media, DJs and so on –  in order to produce a body information both practical and theoretical related to audience development and market access regionally and globally.

The case study undertaken in parallel with this research will focus on a collaborative recording project involving Tanzanian musician Msafiri Zawose, a major talent Santuri believe is a good example of not reaching his full potential on a global stage. The case study will follow the process of creative endeavour through to the production of a marketable ‘product’ ready for release and touring, and will highlight the importance of connecting new and non-mainstream networks such as remix projects into a larger framework.

The recording begins tomorrow (August 25th) with Sam Jones of long time partners SoundThread at the desk. We anticipate great things from this collaboration, and will be updating the blog here regularly as the project develops.


Sam Jones at work. Photo via British Council Nigeria




This project is supported by an ANT Funding Grant from Pro Helvetia Johannesburg financed by the Swiss Agency for Development and Cooperation (SDC).

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